By Jason Snell My unsuccessful journey into Netflix’s ad tier So, last month, in a fit of pique over the continual increases in the cost of a Netflix plan, I decided to cancel Netflix. This is a big deal because I’ve been a Netflix subscriber since the very beginning—back when it was all DVDs and no streaming. I checked in with my kids because I was worried Netflix was more popular with the...

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Jason Snell: While the ads played on, I began creating a thought experiment: There’s a $10 difference between the ad and ad-free plans. If Mr. Netflix (he wears a top hat) came to my house and said, “Jason, I’ve got a great deal for you. I’m going to pay you $120 a year, and all you have to do is watch ads while you watch Netflix,” what would I do? When I started thinking about it, I thought...

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The man in charge of Netflix’s push into video games has said that he doesn’t believe console-style games are the future. Netflix has made a muted push into the video game space for some years, hiring experienced talent and forwarding video games playable in the Netflix app to its millions of users. So far, these experiences have been mostly smaller, mobile-style titles rather than...

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